Fathom Analytics vs Umami
Side-by-side comparison to help you pick the right tool.
| Fathom Analytics | Umami | |
|---|---|---|
| Tagline | Privacy-first, GDPR-compliant analytics with no cookie banner needed. | Simple, self-hostable analytics with no tracking scripts. |
| Category | Analytics | Analytics |
| Pricing | Subscription | Freemium |
| Skill Level | Beginner | Developer |
| Platforms | Web, Browser | Web, Browser, Api Headless |
| Use Cases | Solo Indie, Side Project, Small Team | Solo Indie, Side Project |
| Traits | Privacy Friendly, Eu Gdpr Compliant, Fast To Set Up | Self Hostable, Privacy Friendly, Eu Gdpr Compliant, Active Development, Open Source |
| Best For | Best for developers and privacy-conscious site owners who want simple, clean analytics without GDPR cookie banners or data-selling concerns. | Best for developers who want full control over analytics data with zero dependency on third-party services. |
Fathom Analytics
Fathom Analytics is a privacy-first web analytics platform available via web browser that collects pageviews, referrer sources, UTM parameters, and custom events without using cookies or storing personally identifiable information. Its compliance with GDPR, CCPA, PECR, and ePrivacy regulations means no cookie consent banner is legally required for sites using Fathom. A single lightweight JavaScript snippet replaces Google Analytics. The dashboard is fast and fits on one screen, showing the metrics most site owners need without overwhelming configuration options. Fathom is hosted across US and EU infrastructure with transparent pricing based on monthly pageview count. It is used by developers, bloggers, SaaS founders, and agencies who want clean, accurate analytics data while respecting visitor privacy and avoiding the legal overhead of cookie consent management.
View detailsUmami
Umami is a free, open-source web analytics tool designed to be self-hosted on your own server, providing a privacy-respecting alternative to Google Analytics. It collects pageviews, referrer sources, device types, browser information, and custom events without using cookies or storing personally identifiable information. The dashboard is fast, clean, and fits on a single screen. Umami can be deployed via Docker in minutes and runs on Node.js with a PostgreSQL or MySQL database. A managed cloud version is available for teams who do not want to self-host. It supports multiple websites per installation with separate dashboards. Umami is widely adopted by developers and open-source project maintainers who want complete control over their analytics data.
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