Plausible Analytics vs Umami
Side-by-side comparison to help you pick the right tool.
| Plausible Analytics | Umami | |
|---|---|---|
| Tagline | Privacy-first web analytics without cookies. | Simple, self-hostable analytics with no tracking scripts. |
| Category | Analytics | Analytics |
| Pricing | Subscription | Freemium |
| Skill Level | Beginner | Developer |
| Platforms | Web, Browser, Api Headless | Web, Browser, Api Headless |
| Use Cases | Solo Indie, Side Project, Small Team | Solo Indie, Side Project |
| Traits | Eu Gdpr Compliant, Privacy Friendly, Self Hostable, Open Source | Self Hostable, Privacy Friendly, Eu Gdpr Compliant, Active Development, Open Source |
| Best For | Best for site owners who want clear, actionable traffic data without compromising visitor privacy or adding cookie banners. | Best for developers who want full control over analytics data with zero dependency on third-party services. |
Plausible Analytics
Plausible Analytics is a lightweight, privacy-first web analytics tool built in Europe, available as a subscription SaaS or self-hosted open-source deployment. Its tracking script is under 1 KB — significantly smaller than Google Analytics — and collects no personal data and uses no cookies, making it fully GDPR, CCPA, and PECR compliant without a cookie consent banner. The dashboard shows pageviews, unique visitors, bounce rate, top pages, referrers, and geography in a clean, single-screen layout. Goals and custom events track conversions. Plausible is used by developers, indie makers, and privacy-conscious businesses who want clear traffic data without sending visitor information to Google or serving cookie notices.
View detailsUmami
Umami is a free, open-source web analytics tool designed to be self-hosted on your own server, providing a privacy-respecting alternative to Google Analytics. It collects pageviews, referrer sources, device types, browser information, and custom events without using cookies or storing personally identifiable information. The dashboard is fast, clean, and fits on a single screen. Umami can be deployed via Docker in minutes and runs on Node.js with a PostgreSQL or MySQL database. A managed cloud version is available for teams who do not want to self-host. It supports multiple websites per installation with separate dashboards. Umami is widely adopted by developers and open-source project maintainers who want complete control over their analytics data.
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