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Ghost logo

Ghost

Open-source publishing platform for independent creators.

Writing ContentFreemiumIntermediate

About Ghost

Ghost is an open-source headless CMS and newsletter platform built for independent creators and publishers, available as a managed Ghost Pro service or self-hosted on your own server via Node.js or Docker. It handles paid memberships and subscriptions directly, keeping 100% of revenue minus payment processor fees. Email newsletters are built in, with a Mailgun integration for high deliverability. The Handlebars-based theme system and JSON API make it flexible for custom publishing setups. Ghost Pro's pricing is based on member count, not a flat fee. It is the platform of choice for writers, podcasters, and content businesses who want a professional publishing stack without relying on Substack's platform terms.

Best for

Best for writers and creators who want to build a paid newsletter or membership site without platform revenue cuts.

Platforms

WebBrowserApi Headless

Use Cases

Solo IndieContent CreationSide Project

Traits

Self HostableGood ApiActive DevelopmentOpen Source

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Obsidian logo
Obsidian

Local-first markdown notes with powerful linking.

Writing ContentFreemium

Obsidian is a local-first markdown note-taking and knowledge management application available for Windows, Mac, Linux, iOS, and Android.

WindowsMacLinux+2
Hashnode logo
Hashnode

Developer blogging platform with your own domain.

Writing ContentFreemium

Hashnode is a developer-focused blogging platform that lets you publish a technical blog on your own custom domain, backed by Hashnode's infrastructure and CDN — no server setup required.

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Substack logo
Substack

Newsletter platform where writers monetise directly with paid subscriptions.

Writing ContentFreemium

Substack is a newsletter publishing platform available on web, iOS, and Android that allows writers to send free and paid email newsletters directly to subscribers.

WebBrowserIos+1
Beehiiv logo
Beehiiv

Newsletter platform built for growth with segmentation and ad network.

Writing ContentFreemium

Beehiiv is a newsletter platform built by former Morning Brew engineers, available on web, focused on audience growth for serious newsletter operators.

WebBrowser
WordPress logo
WordPress

The world's most widely deployed CMS, powering 43 % of the web.

Writing ContentFreemium

WordPress is the world's most widely deployed content management system (CMS), powering approximately 43% of all websites, available as a managed service at WordPress.

WebBrowserIos+1
Hemingway Editor logo
Hemingway Editor

Readability editor that highlights dense sentences and passive voice.

Writing ContentFreemium

Hemingway Editor is a readability-focused writing tool available in the browser for free and as a desktop application for Windows and Mac as a one-time purchase.

WebBrowserWindows+1
Ghost vs Obsidian →Ghost vs Hashnode →Ghost vs Substack →Ghost vs Beehiiv →