Alternatives to Fathom Analytics

Plausible Analytics

Privacy-first web analytics without cookies.

Best for site owners who want clear, actionable traffic data without compromising visitor privacy or adding cookie banners.

PostHog

Open-source product analytics, session replay, and feature flags.

Best for product teams who want deep user insights with the option to self-host and keep all data in-house.

Umami

Simple, self-hostable analytics with no tracking scripts.

Best for developers who want full control over analytics data with zero dependency on third-party services.

Hotjar

Heatmaps, session recordings, and surveys for understanding user behaviour.

Best for product teams and UX researchers who want to understand why users drop off, not just where.