Hotjar
Heatmaps, session recordings, and surveys for understanding user behaviour.
About Hotjar
Hotjar is a product experience analytics tool available via web browser that captures where users click, scroll, tap, and move through heatmaps and individual session recordings. Feedback widgets embedded on pages collect open-ended user responses, while survey tools ask structured questions at key moments in the user journey. The Funnels feature visualises where users drop off in multi-step flows. The free tier includes 35 daily sessions recorded and basic heatmaps. Paid plans lift the session limits and add advanced filtering. Hotjar is used by product teams, UX researchers, and marketers who need qualitative user behaviour data to understand why metrics like bounce rate and conversion rate look the way they do, complementing quantitative tools like Google Analytics or Plausible.
Best for
Best for product teams and UX researchers who want to understand why users drop off, not just where.
Platforms
WebBrowser
Use Cases
Small TeamSolo IndieClient Work
Traits
Has Free TierFast To Set Up
Related Analytics tools
All alternatives →Plausible Analytics
Privacy-first web analytics without cookies.
AnalyticsSubscription
Plausible Analytics is a lightweight, privacy-first web analytics tool built in Europe, available as a subscription SaaS or self-hosted open-source deployment.
WebBrowserApi Headless
PostHog
Open-source product analytics, session replay, and feature flags.
AnalyticsFreemium
PostHog is an open-source product analytics platform that combines event tracking, user session recordings, heatmaps, feature flags, A/B experimentation, and in-app surveys in one self-hostable package.
WebBrowserApi Headless
Umami
Simple, self-hostable analytics with no tracking scripts.
AnalyticsFreemium
Umami is a free, open-source web analytics tool designed to be self-hosted on your own server, providing a privacy-respecting alternative to Google Analytics.
WebBrowserApi Headless
Fathom Analytics
Privacy-first, GDPR-compliant analytics with no cookie banner needed.
AnalyticsSubscription
Fathom Analytics is a privacy-first web analytics platform available via web browser that collects pageviews, referrer sources, UTM parameters, and custom events without using cookies or storing personally identifiable information.
WebBrowser