Hotjar vs PostHog
Side-by-side comparison to help you pick the right tool.
| Hotjar | PostHog | |
|---|---|---|
| Tagline | Heatmaps, session recordings, and surveys for understanding user behaviour. | Open-source product analytics, session replay, and feature flags. |
| Category | Analytics | Analytics |
| Pricing | Freemium | Freemium |
| Skill Level | Beginner | Developer |
| Platforms | Web, Browser | Web, Browser, Api Headless |
| Use Cases | Small Team, Solo Indie, Client Work | Solo Indie, Small Team, Side Project |
| Traits | Has Free Tier, Fast To Set Up | Has Free Tier, Self Hostable, Good Api, Active Development, Open Source |
| Best For | Best for product teams and UX researchers who want to understand why users drop off, not just where. | Best for product teams who want deep user insights with the option to self-host and keep all data in-house. |
Hotjar
Hotjar visualises where users click, scroll, and move on your pages via heatmaps and session recordings. Feedback widgets and surveys let you ask users directly what is confusing or missing. The free tier gives 35 daily sessions. Essential for conversion rate optimisation alongside quantitative analytics.
View detailsPostHog
PostHog combines product analytics, session recordings, heatmaps, feature flags, A/B testing, and surveys in one self-hostable platform. The cloud version has a generous free tier; self-hosting is free with no limits.
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