Hotjar vs Umami
Side-by-side comparison to help you pick the right tool.
| Hotjar | Umami | |
|---|---|---|
| Tagline | Heatmaps, session recordings, and surveys for understanding user behaviour. | Simple, self-hostable analytics with no tracking scripts. |
| Category | Analytics | Analytics |
| Pricing | Freemium | Freemium |
| Skill Level | Beginner | Developer |
| Platforms | Web, Browser | Web, Browser, Api Headless |
| Use Cases | Small Team, Solo Indie, Client Work | Solo Indie, Side Project |
| Traits | Has Free Tier, Fast To Set Up | Self Hostable, Privacy Friendly, Eu Gdpr Compliant, Active Development, Open Source |
| Best For | Best for product teams and UX researchers who want to understand why users drop off, not just where. | Best for developers who want full control over analytics data with zero dependency on third-party services. |
Hotjar
Hotjar visualises where users click, scroll, and move on your pages via heatmaps and session recordings. Feedback widgets and surveys let you ask users directly what is confusing or missing. The free tier gives 35 daily sessions. Essential for conversion rate optimisation alongside quantitative analytics.
View detailsUmami
Umami is an open-source, cookie-free analytics tool you run on your own server. It tracks page views, referrers, devices, and custom events with a clean dashboard — no data ever leaves your infrastructure.
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